Well-being is most effective when it is embedded across the organisation, not concentrated in a single role or department. Well-being Champions help make care visible, accessible, and shared.
These roles bridge the gap between policy and everyday practice.
What Well-Being Champions Do
Well-being Champions are not therapists or counsellors. Their role typically includes:
- Encouraging open conversations about well-being
- Promoting available resources and support pathways
- Offering peer-level support and signposting
- Reinforcing a culture of care and inclusion
Their presence helps normalise mental health discussions.
Why Peer-Led Support Works
Employees often feel more comfortable approaching peers than managers. Peer-led initiatives reduce hierarchy-related barriers and create informal entry points to support.
When supported by training and clear boundaries, peer support strengthens trust without increasing risk.
Supporting Champions to Stay Sustainable
For Well-being Champions to thrive, organisations must provide:
- Clear role definitions and boundaries
- Training such as Psychological First Aid
- Ongoing supervision or peer support
- Recognition of emotional labour
This ensures champions can contribute without burning out.
Building a Culture of Shared Care
When well-being becomes a shared responsibility, teams become more connected and resilient. Well-being Champions help embed this culture — making support part of everyday work, not just a response to crisis.
